Poland’s largest online travel accommodation booking application.
Code refactoring, DevOps and maintenance, Outsourcing of IT professionals, Web applications
E-commerce, Entertainment, Real Estate, Travel and Accommodation
- Elasticsearch
- PHP
- PostgreSQL
- Symfony
- Pre-implementation analysis
- UX/UI
- Web development
- Refactoring
Client
Nocowanie.pl is a leader in the tourism industry, offering a comprehensive database of accommodation options across the country.
The portal has been operating on the market for 19 years and handles over 10 million inquiries for tourist offers annually, making it one of the largest and most popular platforms in Poland.
Challenge
The main goal of the collaboration was to expand the backend team in order to:
Improve system stability and performance by adapting it to handle high user traffic.
Develop new functionalities, including integration with the SalesManago system to automate marketing efforts and increase sales conversion.
Enhance the tourism offer search engine based on Elasticsearch by improving search results and system performance.
Optimize SEO to improve the portal’s visibility in Google search results.
Implement unit and functional tests to ensure code stability and reliability.
Solutions
Backend layer support
We joined the client’s team, taking over ongoing tasks related to the system’s backend.
We performed code optimization, improving performance and eliminating bugs.
We prepared unit and functional tests using PHPUnit, which significantly improved code quality and reduced the number of production bugs.
We implemented mechanisms for collecting information on abandoned carts, reservations, and payments, enabling the personalization of marketing campaigns.
We also introduced automatic customer segmentation, allowing for effective targeting of offers and special deals.
Integration with SalesManago
Search engine optimization (Elasticsearch)
We prepared the structure of documents and indexes to improve the accuracy and speed of searching for tourist offers.
We optimized ranking mechanisms, increasing the relevance of search results.
We implemented performance optimizations that reduced the search engine’s response time.
We implemented breadcrumbs, which improved the portal’s indexing by Google and increased the visibility of subpages.
We created a popular destinations mechanism that dynamically adapts to user preferences, enhancing the attractiveness of the homepage.
We optimized URL structures and metadata, which positively impacted the portal’s search engine ranking.
SEO improvement and enhanced search engine visibility
Thanks to our support, Nocowanie.pl improved its performance, enhanced visibility in popular search engines, and optimized the booking process, which led to increased conversion rates and higher user satisfaction. Our collaboration enabled the continued development of the platform and has evolved into a long-term partnership that continues to this day.
Increased conversion rate
Integration with SalesManago and UX optimization resulted in an increase in bookings.
Improved search engine performance
Elasticsearch response time decreased by approximately 30%, reducing the time needed to search for tourist offers.
Improved visibility on Google
optimized SEO increased organic traffic to the website.
More stable system
The introduction of unit and functional tests reduced the number of critical errors.
Enhanced offer personalization
thanks to SalesManago, the portal can now better tailor offers to users, increasing their engagement.
Results
Technologies used
See similar projects
